Creating Logos

Signal can create logos that pass as designer-made — but only if you fill the form thoughtfully. Here's how each field affects the result.

The form fields explained

Business Name

The exact text that appears in the logo. Type it the way you want it to appear (e.g., "BlackSpa" vs "Black Spa" — capitalization matters).

Industry

Helps the AI understand context. A "luxury" logo for a Spa looks different than "luxury" for a Law Firm. Pick the closest match.

Style

The single biggest impact on the result. Choose carefully:

• Minimalist & Clean — modern, tech, premium feel (think Apple, Stripe)
• Luxury & Elegant — beauty, fashion, jewelry, hospitality (think Chanel, Aman)
• Bold & Modern — fitness, food, energetic brands (think Nike, Red Bull)
• Vintage & Classic — coffee shops, barbershops, heritage feel
• Playful & Fun — kids, entertainment, casual food brands
• African Contemporary — modern African aesthetic with cultural elements

Format

• Icon + Text — Most versatile. Works as profile picture, header, business card. Use this if unsure.
• Text Only — Wordmark logo. Best for fashion, magazines, professional services.
• Icon Only — Just the symbol. Best as a secondary mark or favicon.

Colors

Stick to 1-2 colors max. Three colors usually means the AI compromises somewhere. If you don't know your brand colors yet, run the Brand Strategist first.

Font Style

Pick a feel, not a specific font:

• Modern Sans — Clean, tech-friendly (default for most brands)
• Elegant Serif — Luxury, sophistication
• Bold Serif — Strong, editorial feel
• Handwritten — Personal brands, beauty, food

After generating

You'll land on the result page with your logo. From here you can:

• Download in PNG, JPG, or WebP
• Download Without Background — transparent PNG perfect for business cards, dark backgrounds, merchandise
• Modify — describe a change ("make the icon smaller") and regenerate
• Create New Variation — same settings, different result
• See Mockups — preview on business card, phone screen, t-shirt, storefront