Tools
🔍 Competitor Inspiration
Get inspired by competitors without copying them.
Stuck for ideas? Enter a competitor's Instagram handle or business name, and the AI suggests unique post ideas inspired by their content style — but original to your brand.
How to use it
- 1Go to Competitor Inspiration in the sidebar
- 2Enter their Instagram handle (e.g., @glossier) or business description
- 3AI returns 5-7 post ideas in that style, customized for your industry
- 4Click any idea to create it
What makes good ideas
The AI doesn't copy the competitor's exact posts. It extracts their content pillars (educational tips, behind-the-scenes, product showcases) and remixes them with YOUR brand voice and audience.
Best practices
- Analyze 3-5 competitors, not 1 — gives a fuller picture
- Pick competitors slightly bigger than you — aspirational ideas
- Note which post types they do MOST OFTEN — that's what works
- Mix competitor-inspired ideas with original ones
Pro tip
The best ideas often come from competitors in adjacent industries, not direct competitors. A nail salon analyzing a wedding planner's content gets fresh angles a competing nail salon would never produce.