โญ Pro Tips
The difference between average and stunning AI design.
1. Reference real brands in your prompts
The AI knows what major brands look like. Use it.
- "In the style of a Glossier campaign"
- "Like an Apple product launch poster"
- "Shot like Aesop's product photography"
- "Editorial like a Kinfolk magazine spread"
2. Be specific about lighting
Light is 70% of photography quality. Specify it:
- "Soft window light from the left"
- "Golden hour, warm tones"
- "Studio lighting with rim light"
- "Moody, low-key lighting"
3. Keep text short
AI image models struggle with long text. 3-5 words renders beautifully. 10+ words often gets distorted.
- Great: "UNWIND IN STYLE"
- Risky: "Experience our amazing luxury spa treatments today"
4. Use the Creative Director's strength
Trust the AI to plan compositions. You don't need to tell it where everything goes. Describe the subject and mood โ let it handle composition.
5. Color discipline
1-2 colors = professional. 3 = experimental. 4+ = chaos. When in doubt, fewer colors.
6. Iterate, don't perfect
First generation is the start, not the end. Generate 3-4 variations, pick the best, then Modify for fine-tuning. Designers do this. So should you.
7. Brand reference matters more than industry
Saying your spa should look like "Aesop and Aman resorts combined" produces dramatically better results than "luxury spa industry."
8. Use mockups for product/service showcases
If you have a website, app, or product photo โ always use Hero Mockup uploads. The AI designs around your real asset, not around generic imagery.
9. Save winning brand combinations
Once you find a brand style that works (specific colors + style + font + composition), save it as a Brand Profile. Reuse it for everything.
10. Crop preview before posting
Always check the Crop Preview on posts before downloading. What looks great in 4:5 might lose its tagline in 9:16 Stories.
Master tip
The users getting agency-quality results aren't using better prompts โ they're iterating 3-5x per design. Quantity of attempts beats quality of single prompts.